Privacy Policy
Last updated: 5 August 2026
21st Century Dogs Ltd (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use and protect your personal data when you visit www.21centurydogs.com, contact us, make a booking or use our dog walking and dog training services.
21st Century Dogs Ltd is registered in England and Wales under company number 10958874.
Who We Are
21st Century Dogs Ltd
35 Henderson Street
Manchester
M19 2GQ
Website: www.21centurydogs.com
Email: paws@21centurydogs.com
21st Century Dogs Ltd is the data controller responsible for your personal information.
What Information We Collect
Depending on how you interact with us, we may collect the following information.
Personal and contact information
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Your name
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Email address
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Telephone number
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Home address and postcode
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Emergency contact details
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Details provided when making an enquiry or booking
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Records of communications with you
Information about your dog
To provide safe and appropriate dog walking or training services, we may collect:
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Your dog’s name, age, breed and sex
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Veterinary practice and veterinary contact details
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Vaccination information
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Medical conditions, allergies and medication
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Dietary requirements
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Behavioural and training history
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Information about temperament, recall and interaction with people or other animals
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Emergency care instructions
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Any other information relevant to your dog’s safety, welfare or trainingInformation about your dog is not normally personal data under UK data protection law. However, we will protect it appropriately where it is connected to you or could identify you.
Property and access information
Where necessary for dog walking or other services provided at your home, we may collect:
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Property access instructions
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Key collection arrangements
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Alarm or entry instructions
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Information about other people or animals at the property
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Relevant security and safety information
We ask that you only provide information that is necessary for us to access your property and care for your dog safely.
Photographs and videos
We may take photographs or videos of dogs during walks, training sessions or other activities.
We will obtain your permission before using identifiable photographs or videos for marketing purposes, including on our website or social media accounts. You may withdraw this permission at any time by contacting us.
Payment and transaction information
We may collect details of bookings, services purchased, payments made and invoices issued.
Payment card details are processed securely by our payment provider and are not stored by 21st Century Dogs Ltd.
Website information
When you visit our website, certain technical information may be collected automatically, including:
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IP address
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Browser and device type
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Operating system
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Pages visited
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Time spent on the website
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Referring website
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General location information
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Cookie and analytics information
How We Collect Your Information
We may collect information when you:
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Complete a contact or enquiry form
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Arrange a meet and greet
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Book a dog walk or training service
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Complete a registration, assessment or consent form
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Provide information about your dog
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Contact us by email, telephone, text message, WhatsApp or social media
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Subscribe to our mailing list
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Make a payment
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Visit or interact with our website
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Provide feedback, photographs or testimonials
We may also receive information from another member of your household, an emergency contact, your dog’s veterinary practice or another animal-care professional where appropriate and permitted.
How We Use Your Information
We may use your information to:
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Respond to enquiries
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Arrange meet and greets, dog walks and training sessions
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Assess whether our services are suitable for you and your dog
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Deliver safe and appropriate dog walking and training services
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Communicate with you about bookings or your dog
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Contact you or your nominated emergency contact in an emergency
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Contact your veterinary practice where necessary for your dog’s welfare
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Maintain accurate client and service records
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Manage property access arrangements
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Process payments and issue invoices
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Meet our insurance, accounting and legal obligations
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Handle complaints or disputes
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Improve our services and website
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Send newsletters or marketing communications where permitted
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Use photographs, videos or testimonials where you have given permission
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Protect the safety and welfare of clients, dogs, staff and members of the public
Legal Basis for Processing
Under UK data protection law, we process personal information using one or more of the following lawful bases:
Performance of a contract
We process information where it is necessary to provide services you have requested or to take steps before entering into a contract with you.
Legitimate interests
We may process information where it is reasonably necessary to operate and improve our business, communicate with clients, maintain records, protect our property and legal rights, and provide safe services.
Where we rely on legitimate interests, we consider whether your rights and interests outweigh our business interests.
Consent
We may rely on your consent for activities such as:
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Sending certain marketing communications
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Using photographs, videos or testimonials for promotional purposes
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Placing non-essential cookies on your device
You may withdraw your consent at any time.
Legal obligations
We may process information where necessary to comply with tax, accounting, insurance, health and safety, law-enforcement or other legal requirements.
Vital interests
In exceptional circumstances, we may use or share information where it is necessary to protect the life or safety of a person.
Booking Services
Online bookings may be managed using a third-party booking platform. The booking provider may process information such as your name, contact details, appointment details and booking history on our behalf.
The provider acts as a data processor where it handles information under our instructions and maintains its own security and privacy measures.
Payments
Payments may be processed securely using a third-party payment provider.
21st Century Dogs Ltd does not store your complete payment card details. Please refer to the payment provider’s privacy policy for information about how it processes payment information.
Website Hosting
Our website is created and hosted using Wix. Wix may process technical, contact and website-usage information when you visit the website or complete an online form.
Further information about how Wix processes personal information is available in Wix’s Privacy Policy.
Website Analytics
We may use website analytics services, including Google Analytics, to understand how visitors use our website.
These services may collect information such as:
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Pages visited
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Time spent on the website
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Browser and device type
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IP address
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Referring website
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General location
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Interactions with website features
Analytics information helps us understand website performance and improve the visitor experience. Non-essential analytics cookies will be used in accordance with your cookie choices.
Email Marketing
If you subscribe to our mailing list, your name and email address may be stored and processed using Wix Email Marketing or another email marketing provider.
We will use your information to send news, advice, service information or promotional communications where we have your consent or are otherwise legally permitted to do so.
You may unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us.
Cookies
Our website uses cookies and similar technologies to:
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Enable essential website functions
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Remember your preferences
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Support booking and contact forms
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Analyse website traffic
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Measure website performance
Some cookies are essential for the website to operate. We will request your consent before placing non-essential analytics or marketing cookies where required.
You can manage your choices through the website’s cookie settings or your browser settings. Further information is available in our Cookie Policy.
Sharing Your Information
We will not sell or rent your personal information.
We may share information where necessary with trusted third parties, including:
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Website, booking and email service providers
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Payment processors
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Accountants, insurers and professional advisers
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Veterinary practices or animal-care professionals in an emergency or where you have authorised us to do so
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IT and data-storage providers
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Government bodies, regulators, courts or law-enforcement authorities where required by law
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Another service provider where necessary to fulfil a booking and you have been informed
These parties may act as data processors on our behalf or as separate data controllers, depending on the circumstances.
We only share the information reasonably necessary for the relevant purpose.
International Data Transfers
Some of our service providers may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual protections.
Data Security
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.
Property access information, keys and security instructions are handled with particular care and are only made available to people who require them to provide the agreed service.
Although we take reasonable precautions, no method of transmitting or storing information can be guaranteed to be completely secure.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary to:
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Provide our services
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Maintain appropriate client and dog-care records
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Respond to enquiries, complaints or legal claims
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Meet tax, accounting, insurance and other legal obligations
Different types of information may be retained for different periods. Financial and transaction records will normally be retained for the period required under UK tax and accounting law.
When information is no longer required, it will be securely deleted, destroyed or anonymised.
Information About Other People
If you provide information about another person, such as a household member or emergency contact, you should make sure they understand that their information has been provided to us and how it may be used.
Children’s Information
Our services are intended to be arranged by adults. We do not knowingly collect personal information directly from children without the involvement or permission of a parent or guardian.
If information about a child is relevant to safely providing a service, it should be supplied by their parent or guardian and limited to what is necessary.
Your Rights
Under UK data protection law, you may have the right to:
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Request access to your personal information
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Request correction of inaccurate or incomplete information
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Request deletion of your information where appropriate
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Request restriction of processing
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Object to processing based on legitimate interests
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Object to direct marketing
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Request transfer of information you have provided
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Withdraw consent where processing relies on consent
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Complain to the Information Commissioner’s Office
These rights are subject to certain legal conditions and exemptions.
To exercise your rights, please contact us using the details below. We may need to confirm your identity before responding to your request.
Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
21st Century Dogs Ltd
35 Henderson Street
Manchester
M19 2GQ
Email: paws@21centurydogs.com
Website: www.21centurydogs.com
Complaints
If you are unhappy with how we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.
You also have the right to complain to the Information Commissioner’s Office:
Website: https://ico.org.uk
Telephone: 0303 123 1113
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our services.
The latest version will always be published on our website, together with the date it was last updated.
